At its core, a CRM is both a technology and a strategy that centralises your contact information, tracks interactions, and provides valuable insights into your relationships. For mission-driven organisations, this means better donor retention, improved student engagement, and more effective community outreach.
In this article, we are going back to the start and covering what CRM is, its key features, why it matters for organisations like yours, and how to choose the right system for your needs.
Read more
